SEO Essentials

If you have an online business, then you need to understand SEO. Knowing SEO and how it affects your business is no longer an optional part of growing your online presence.

Without a proper SEO strategy, and without proper implementation of good SEO techniques across your online content production, you will not get the exposure that you need.

But don’t rush out and employ the services of an SEO agency before you’ve read some good solid reviews

You’ll need to have a good understanding of SEO, but that doesn’t mean you have to do it all yourself.

THere are some great agencies out there to help you. Read reviews of SEO agencies before you spend any money though.

What Is SEO

SEO stands for search engine optimisation.

But SEO is so much more than its acronym. Good SEO takes a holistic approach to your content creation.

It does so, because simply optimising your content for search engines will not get you far.

Really, the term SEO is a hangover from the earlier days of the internet. In those times, then it was found that you really could trick the search engines into ranking your content above others with a few simple tricks.

But now, when we talk about SEO, we are talking about how to legitimately create and show your content to the largest audience possible, usually using passive means to get there.

The Holistic Approach

So, it’s more than just tricking the bots.

SEO starts with good content. Without good content that your readers want to read, you are not going to achieve anything.

Every piece that is published on your site has to be well written, and it has to have a goal in mind.

This should be paramount when you start to write. Why are you writing this piece? What problem will it solve? How will helping people solve this problem help my business?

Only then, when this is answered can you write the content with further SEO in mind.

Optimising The Text

OK, so you are heading in the right direction with your content. It’s relevant and necessary. Now, good SEO dictates that you need to identify the keywords that your audience will be using to find your content.

This is a fine art, and one that you may well end up paying others to help you with.

These keywords need to be properly positioned within your text. But bear in mind that text written with keywords in mind ends up feeling artificial. He more advanced search bots also know this, and will penalise you, so beware.

Titles, tags, meta descriptions and even the name of your website and other content on the site all go into making effectively searchable content.

You’ll need to research all of these, as well as have a thorough understanding of your content management system that’s behind your website.

Going It Alone

It is more than possible to do this yourself, but you’ll have to have a detailed financial analysis of your business to ascertain if it’s something you can devote time to, or if you need to outsource.